Country Inns and Suites - "Take a Load off Traveler"

Traveling is a pain. But Country Inns and Suites wanted to show people a place where they can take a load off and experience traveling as it should be.

This project required navigating various in-camera and post effects (after all, suitcases don’t float in real life). We also negotiated the music rights to remix and master “The Weight” by The Band to suit the tone of the spot.